Recent Updates

Professional Practice for Quantity Surveyors in the 21st Century

Andrew Ebekozien, Clinton Aigbavboa

This book covers developing trends and changes occurring in the quantity surveying profession. It begins by explaining the construction industry structure, followed by the quantity surveying practice modalities, professional ethics, roles of regulatory bodies, continuous professional development, and code of professional conduct of quantity surveying practice. Further topics covered include international construction, contract administration, financial management, and liquidated and ascertained damages as applicable to the construction industry. Considers the structure of the construction industry and the interrelationship of professionals in the built environment Provides a compendium of quantity surveying professional practice, including developing country perspectives and examples Includes information on cultural differences and how they may impact quantity surveying practices, such as communication styles, decision-making processes, and work habits Focuses on current industry trends and practices, such as sustainable practices, building information modeling (BIM), and advanced technologies Covers financial statements and progress reports regarding construction projects This book is aimed at professionals and students in construction, quantity surveying/value management, and civil engineering.

Microwave Devices and Circuits for Advanced Wireless Communication

Dilip Kumar Choudhary, Naveen Mishra, Indrasen Singh, Naser Ojaroudi Parchin, Ghanshyam Singh

This book offers a comprehensive overview of design and analysis of microwave devices and circuits for 5G and beyond wireless communication systems. It focuses on modern microwave antennas, filters, metamaterials, and MIMO systems. It includes a design approach based on Artificial Intelligence and the practical use of microwave devices and circuits in commercial, medical, and military applications. Microwave Devices and Circuits for Advanced Wireless Design and Analysis explores the performance of microwave devices and circuits by highlighting the difficulties encountered by researchers and designers such as latency, interoperability, wireless coexistence, data streaming, safety, security, and privacy. The book explores the most important aspects of antenna design, including radiation pattern control, impedance matching with bandwidth improvement, and gain enhancement. It also examines different categories of metasurfaces, including frequency-selective surfaces (FSS) and electromagnetic bandgap (EBG) structures, and their distinct roles in antenna design. Additionally, the book examines concepts such as ultra-wideband (UWB) radar for 5G millimeter wave applications, and advanced techniques such as synthetic aperture radar (SAR), beam-forming, compressed sensing, and diffraction tomography for enabling high-resolution imaging across wider application areas. The authors also present an overview on applying machine learning (ML) techniques to advanced wireless communication for signal-processing tasks such as signal denoising, equalization, and modulation recognition. They then discuss the potential significance of UAV communication systems in achieving seamless connection, quality of service (QoS), as well as the difficulties and potential remedies involved in building dependable networks using UAVs. Throughout the book the authors offer a critical assessment of the strengths and limitations of each topic and approach presented, thus providing valuable guidance for future research in this exciting field. This book will be helpful for graduate students, researchers, and engineers working in the area of design and reliability of circuits for microwave and communication systems.

Entrepreneurship in the Arts

Bonita M. Kolb

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as ‘Questions to Consider’, ‘Tasks to Complete’, and ‘Visualization Exercises’, this textbook continues to be essential reading for creative students.

Supramolecular Synthons in Crystal Engineering of Pharmaceutical Properties

Ashwini Kumar Nangia

Doctoral Proposal Writing: A Guide for International Students

Peter Samuels

Federated Deep Learning for Healthcare

Amandeep Kaur, Chetna Kaushal, Md. Mehedi Hassan, Si Thu Aung

The WebGPU Sourcebook

Matthew Scarpino

Greek Myths for a Post-Truth World

Yiannis Gabriel

Yiannis Gabriel examines what ancient Greek myths can teach us about the troubles and challenges of our 'post-truth' environmental degradation, mass migration, war, inequality, exclusion, authoritarianism and perplexing technological possibilities. It shows how Greek myths continue to stir our emotions and shape our experiences, while also assuming new meanings in contemporary culture that suggest a diversity of possible answers to questions that preoccupy us today. In addition to acting as fountains of meaning when meaning is precarious and fragmented, Greek myths have a therapeutic power connecting us to the predicaments that humans have faced across the ages.Across centuries and millennia, Cassandra makes her unheeded prophecies and Pandora unleashes fresh troubles from her box. Yet, each age discovers new meaning and value in old stories, and different myths come into prominence as they address the aspirations and anxieties of each. Using ten ancient myths as his points of departure, Yiannis Gabriel invites readers to think and experience the world we inhabit mythologically – to engage with emotions and symbolism that lurk deeply inside old texts and to consider different courses of action, both individual and collective. In addition to providing intellectual stimulation, the book shows that Greek myths can be a source of practical wisdom and re-assurance that we so badly need in our times.

Metaheuristics for Enterprise Data Intelligence

Kaustubh Vaman Sakhare, Vibha Vyas, Apoorva S Shastri

With the emergence of the data economy, information has become integral to business excellence. Every enterprise, irrespective of its domain of interest, carries and processes a lot of data in their day-to-day activities. Converting massive datasets into insightful information plays an important role in developing better business solutions. Data intelligence and its analysis pose several challenges in data representation, building knowledge systems, issue resolution and predictive systems for trend analysis and decisionmaking. The data available could be of any modality, especially when data is associated with healthcare, biomedical, finance, retail, cybersecurity, networking, supply chain management, manufacturing, etc. The optimization of such systems is therefore crucial to leveraging the best outcomes and conclusions. To this end, AI-based nature-inspired optimization methods or approximation-based optimization methods are becoming very powerful. Notable metaheuristics include genetic algorithms, differential evolution, ant colony optimization, particle swarm optimization, artificial bee colony, grey wolf optimizer, political optimizer, cohort intelligence and league championship algorithm. This book provides a systematic discussion of AI-based metaheuristics application in a wide range of areas, including big data intelligence and predictive analytics, enterprise analytics, graph optimization algorithms, machine learning and ensemble learning, computer vision enterprise practices and data benchmarking.

Directing New Plays: Tools for Art and Collaboration

Evan Cabnet

Every theater director will oversee a new play process in their here is what to expect and how to prepare. Drawing from over 20 years of experience as a freelance director, and as the Artistic Director of LCT3 at Lincoln Center Theater, Evan Cabnet combines the creative with the pragmatic to provide an honest, useful, and entertaining look at the art of directing a new play. Integrating practical advice with personal experience, Directing New Plays demystifies the process of directing a new work. From developing a creative vision to navigating the challenges of collaborative art-making, this book offers a comprehensive look at the director's role in the process and the tools they use at every step, including development (readings and workshops), pre-production (casting and design), rehearsal (staging, working with actors, rewrites, and run-throughs), tech, previews, and opening a world premiere production. Incisive, supportive, and clear, this book is an indispensable resource for theater directors looking to begin- or to sustain- a career in new play development.

Border Politics in Novels by European Women in Translation

Pam Morris, Marie Mulvey-Roberts, Jennifer Gustar

Writing Matters: Italy in the First Millennium BCE

Ruth Whitehouse

The epigraphy of 1st-millennium-BC Italy has been studied for many years, but these studies have largely concentrated on the languages encoded in the inscriptions and their semantic meanings. This book takes a more holistic approach that looks not only at content, but also the archaeological contexts of the inscriptions and the materiality of their 'supports': the artefacts and monuments on which the inscriptions occur. The first writing in Italy was not a local invention, but was introduced by the Phoenicians and Greeks in the 9th–8th centuries BC. It was taken up by number of indigenous communities over the subsequent centuries to write their own languages, before these were eventually submerged by the spread of Latin. In a series of theoretical, methodological and interpretative essays, Ruth Whitehouse explores what can be learned about how writing was used by these communities and what it meant to them. The bodies of data considered relate to Venetic and Raetic (the northeast), Lepontic (the northwest), Messapic (the southeast) and Etruscan (west central Italy, extending also into Campania in the south and the Po plain in the north). While not a comprehensive survey, there are enough different groups to allow a comparative approach to be adopted. Analysis of the datasets is able to reveal the similarities and differences between them, as well as identify features that were widespread in 1st-millennium-BC Italy and others that were more idiosyncratic and specific to particular cultural groups.

Aviation Industry Risk Analysis in Epidemics

Bharat Mishra

Aviation Industry Risk Analysis in Epidemics examines how the COVID-19 pandemic has transformed our lives, especially in terms of transportation. If you're keen to understand how airlines operate during pandemics, this book is for you. Following IATA guidelines and top aviation strategies, we outline methods and strategies to enhance your understanding of aviation in pandemic times. Even if you're new to aviation or pandemic concepts, we explain everything from the basics, covering how they are regulated and managed. We explore how airlines handle far-off transportation during pandemics, whether for personal, business, or tourism purposes. The book also provides tactics for adhering to pandemic regulations and improving aviation activities during such times. Questions like what aviation and pandemics entail, decision-making in aviation, prevention guidelines, and ensuring safety while traveling during pandemics are thoroughly answered. This book introduces a range of methods, technologies, and tools in aviation, aiming to prevent the spread of pandemics. Suitable for novices and experts, leaders and followers, aviation professionals, or enthusiasts looking to enhance their knowledge.

Immunity

Hidetaka Yakura

This book explores the essence of immunity. After an initial review of hypotheses, models, and theories proposed to explain immune phenomena in humans and mice, it summarizes the results from synchronic organism‑level analyses and diachronic analyses tracing phylogeny. These results suggest that immunity is coextensive with life and is equipped with functions similar to the nervous system. Philosophical reflection with reference to Spinoza and Canguilhem suggests immunity is part of the essence of life—and the essence of immunity embraces mental elements with normativity. Approaching the essence of any phenomenon in this way is called "metaphysicalization of science." This book demonstrates the potential of this approach and contributes to a richer understanding of nature. Key Features Reviews the history of immunological theories Discusses and integrates science and philosophy Provides a biological framework for cognition and self vs. nonself Inspired by Auguste Comte’s "The Law of Three Stages"

Materials from Natural Sources

Ramesh L. Gardas, Neha Patni, Amita Chaudhary

Industrial and Laboratory Measuring Systems: Sensors, Distributed, Modular and Wireless Systems

Josef Vedral

Digital Media Production for Beginners

Julia V. Griffey

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption. Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites. Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario. After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.

Quantitative Literacy Through Games and Gambling

Mark Hunacek

This book was developed to address a need. Quantitative Literacy courses have been established in the mathematics curriculum for decades now. The students in these courses typically dislike and fear mathematics, and the result is often a class populated by many students that are unmotivated and uninterested in the material. This book is a text for such a course; however, it is focused on a single idea that most students seem to already have some intrinsic interest in and is written at an accessible level. It covers the basic ideas of discrete probability and shows how these ideas can be applied to familiar games (roulette, poker, blackjack, etc.) The gambling material is interweaved through the book, introduced as soon as the necessary mathematics has been developed. Throughout, mathematical formalism and symbolism have been avoided, and numerous examples are provided. The book starts with a simple definition of probability, goes through some basic concepts like combining events and expected value, and then discusses some elementary mathematical aspects of various games. Roulette is introduced very early on, as is the game of craps, which requires some knowledge of conditional probability. Other games like poker, blackjack and lotteries, whose study requires some rudimentary combinatorics come shortly thereafter. The book ends with a brief introduction to zero-sum games, with some attention paid to the use of these ideas in studying bluffing. In addition to discussion of these traditional games, the author motivates probability by talking about a few applications in legal proceedings which illustrate how mathematics has been misused in the courtroom. There is also a discussion of the Monty Hall problem, a non-intuitive result in probability that has an interesting and colorful history. Hopefully, students studying from this text will find mathematics is not as horrible as he or she has always thought and offers some interesting applications in the real world. This should perhaps be the goal of any quantitative literacy course.

Hits, Flops, and Other Illusions: My Fortysomething Years in Hollywood

Ed Zwick

This heartfelt and wry career memoir from the director of Blood Diamond, The Last Samurai, Legends of the Fall, About Last Night, and Glory, creator of the show thirtysomething, and executive producer of My So-Called Life, gives a dishy, behind-the-scenes look at working with some of the biggest names in Hollywood. “I’ll be dropping a few names,” Ed Zwick confesses in the introduction to his book. “Over the years I have worked with self-proclaimed masters-of-the-universe, unheralded geniuses, hacks, sociopaths, savants, and saints.” He has encountered these Hollywood types during four decades of directing, producing, and writing projects that have collectively received eighteen Academy Award nominations (seven wins) and sixty-seven Emmy nominations (twenty-two wins). Though there are many factors behind such success, including luck and the contributions of his creative partner Marshall Herskovitz, he’s known to have a special talent for bringing out the best in the people he’s worked with, especially the actors. In those intense collaborations, he’s sought to discover the small pieces of connective tissue, vulnerability, and fellowship that can help an actor realize their character in full. Talents whom he spotted early include Brad Pitt, Matt Damon, Denzel Washington, Claire Danes, and Jared Leto. Established stars he worked closely with include Leonardo DiCaprio, Anthony Hopkins, Tom Cruise, Julia Roberts, Anne Hathaway, Daniel Craig, Jake Gyllenhaal, Bruce Willis, Demi Moore, and Jennifer Connelly. He also sued Harvey Weinstein over the production of Shakespeare in Love —and won. He shares personal stories about all these people, and more. Written mostly with love, sometimes with rue, this memoir is also a meditation on working, sprinkled throughout with tips for anyone who has ever imagined writing, directing, or producing for the screen. Fans with an appreciation for the beautiful mysteries—as well as the unsightly, often comic truths—of crafting film and television won’t want to miss it.

Engaged to a Serial Killer

Steena Holmes

Please note this is a revised version of The Perfect Secret. I’ve had it all and lost it all. But now I’m finally getting things together. My fiancé seems like the perfect guy. He gave me a job at his landscaping business. He’s on my side. And when he proposed, I couldn’t believe what he saw in someone like me. But there are red flags. He says we have to keep the engagement secret. And why does his ex-wife still wear the ring from their ruined marriage? Now my mom calls me up. She says my fiancé’s on the TV news. In handcuffs. Three charges of first degree murder. Did he really do what they’re saying he did? And will they come after me next? I’ve been in trouble before. And I’ll do anything to stay out of jail.

Troubled: A Memoir of Foster Care, Family, and Social Class

Rob Henderson

In this raw coming-of-age memoir, in the vein of The Short and Tragic Life of Robert Peace, The Other Wes Moore, and Someone Has Led This Child to Believe, Rob Henderson vividly recounts growing up in foster care, enlisting in the US Air Force, attending elite universities, and pioneering the concept of “luxury beliefs”—ideas and opinions that confer status on the upper class while inflicting costs on the less fortunate. Rob Henderson was born to a drug-addicted mother and a father he never met, ultimately shuttling between ten different foster homes in California. When he was adopted into a loving family, he hoped that life would finally be stable and safe. Divorce, tragedy, poverty, and violence marked his adolescent and teen years, propelling Henderson to join the military upon completing high school. An unflinching portrait of shattered families, desperation, and determination, Troubled recounts Henderson’s expectation-defying young life and juxtaposes his story with those of his friends who wound up incarcerated or killed. He retreads the steps and missteps he took to escape the drama and disorder of his youth. As he navigates the peaks and valleys of social class, Henderson finds that he remains on the outside looking in. His greatest achievements—a military career, an undergraduate education from Yale, a PhD from Cambridge—feel like hollow measures of success. He argues that stability at home is more important than external accomplishments, and he illustrates the ways the most privileged among us benefit from a set of social standards that actively harm the most vulnerable.

My Side of the River

Elizabeth Camarillo Gutierrez

Elizabeth Camarillo Gutierrez reveals her experience as the U.S. born daughter of immigrants and what happened when, at fifteen, her parents were forced back to Mexico in this galvanizing yet tender memoir. Born to Mexican immigrants south of the Rillito River in Tucson, Arizona, Elizabeth had the world at her fingertips as she entered her freshman year of high school as the number one student. But suddenly, Elizabeth's own country took away the most important right a child has: a right to have a family. As her parents’ visas expired, they were forced to return to Mexico, leaving Elizabeth responsible for her younger brother, as well as her education. Determined to break the cycle of being “a statistic,” she knew that even though her parents couldn’t stay, there was no way she could let go of the opportunities the U.S. could provide. Armed with only her passport and sheer teenage determination, Elizabeth became what her school would eventually describe as an unaccompanied, homeless youth, one of thousands of underage victims affected by family separation due to broken immigration laws. For fans of Educated by Tara Westover and The Distance Between Us by Reyna Grande, My Side of the River explores separation, generational trauma, and the toll of the American dream. It’s also, at its core, a love story between a brother and a sister who, no matter the cost, is determined to make the pursuit of his own dreams easier than it was for her.

All in Her Head: The Truth and Lies Early Medicine Taught Us About Women's Bodies and Why It Matters Today

Elizabeth Comen

The fascinating history of women’s health as it’s never been told before. For as long as medicine has been a practice, women's bodies have been treated like objects to be practiced on: examined and ignored, idealized and sexualized, shamed, subjugated, mutilated, and dismissed. The history of women’s healthcare is a story in which women themselves have too often been voiceless—a narrative instead written from the perspective of men who styled themselves as authorities on the female of the species, yet uninformed by women’s own voices, thoughts, fears, pain and experiences. The result is a cultural and societal legacy that continues to shape the (mis)treatment and care of women. While the modern age has seen significant advancements in the medical field, the notion that female bodies are flawed inversions of the male ideal lingers on—as do the pervasive societal stigmas and lingering ignorance that shape women’s health and relationships with their own bodies. Memorial Sloan Kettering oncologist and medical historian Dr. Elizabeth Comen peels back the curtain on the collective medical history of women to reintroduce us to our whole bodies—how they work, the actual doctors and patients whose perspectives and experiences laid the foundation for today’s medical thought, and the many oversights that still remain unaddressed. With a physician’s knowledge and empathy, Dr. Comen follows the road map of the eleven organ systems to share unique and untold stories, drawing upon medical texts and journals, interviews with expert physicians, as well as her own experience treating thousands of women. Empowering women to better understand ourselves and advocate for care that prioritizes healthy and joyful lives—for us and generations to come—All in Her Head is written with humor, wisdom, and deep scientific and cultural insight. Eye-opening, sometimes enraging, yet always captivating, this shared memoir of women’s medical history is an essential contribution to a holistic understanding and much-needed reclaiming of women’s history and bodies.

Sex Cult Nun: Breaking Away from the Children of God, a Wild, Radical Religious Cult

Faith Jones

Educated meets The Vow in this story of liberation and self-empowerment—an inspiring and crazier-than-fiction memoir of growing up in and breaking free from the Children of God, an oppressive, extremist religious cult. Faith Jones was raised to be part an elite army preparing for the End Times. Growing up on an isolated farm in Macau, she prayed for hours every day and read letters of prophecy written by her grandfather, the founder of the Children of God. Tens of thousands of members strong, the cult followers looked to Faith’s grandfather as their guiding light. As such, Faith was celebrated as special and then punished doubly to remind her that she was not. Over decades, the Children of God grew into an international organization that became notorious for its alarming sex practices and allegations of abuse and exploitation. But with indomitable grit, Faith survived, creating a world of her own—pilfering books and teaching herself high school curriculum. Finally, at age twenty-three, thirsting for knowledge and freedom, she broke away, leaving behind everything she knew to forge her own path in America. A complicated family story mixed with a hauntingly intimate coming-of-age narrative, Faith Jones’ extraordinary memoir reflects our societal norms of oppression and abuse while providing a unique lens to explore spiritual manipulation and our rights in our bodies. Honest, eye-opening, uplifting, and intensely affecting, Sex Cult Nun brings to life a hidden world that’s hypnotically alien yet unexpectedly relatable.

Pride and Prejudice

Jane Austen, Christina Lupton

He began to feel the danger of paying Elizabeth too much attention. Pride and Prejudice is both a well-proven love object in its own right and one of the most famous accounts ever offered of what love is. With the arrival of eligible young men in their neighbourhood, the lives of Mr. and Mrs. Bennet and their five daughters are turned inside out and upside down. Pride encounters prejudice, upward-mobility confronts social disdain, and quick-wittedness challenges sagacity. Misconceptions and hasty judgements bring heartache and scandal, but eventually lead to true understanding, self-knowledge, and love. It's almost impossible to open Pride and Prejudice without feeling the pressure of so many readers having known and loved this novel already. Will you fail the test - or will you love it too? As a story that celebrates more unflinchingly than any of Austen's other novels the happy meeting-of-true-minds, and one that has attracted the most fans over the centuries, Pride and Prejudice sets up an echo chamber of good feelings in which romantic love and the love of reading amplify each other.

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

Austin Kleon

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

Harry Potter and the Prisoner of Azkaban

J.K. Rowling

very good condition

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Noah Kagan

The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them. And, let’s be most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out. But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them?  Ask   All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used to build seven businesses now worth more than $1   By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

Dianetics: The Modern Science Of Mental Health

L. Ron Hubbard

The #1 New York Times bestseller With over 22,000,000 copies sold in 50 languages, and used in more than 176 nations, Dianetics brings dramatic and permanent improvement to people all over the world. “While it’s true that Dianetics has become the self-improvement classic, there can be little doubt that what it has to offer is just what people are now looking for in ever increasing numbers. Reducing stress, achieving goals, improving relationships and striving to live up to one’s full potential is definitely the in thing.” (New York Post) “Hubbard’s bestseller has helped millions, and it should be read and used by all who are searching for a true understanding of the mind and a solution to such problems as self-doubt, stress, anxiety and depression.” (World Reporter) “[Dianetics is] a new science which works with the invariability of physical science in the field of the human mind. From all indications it will prove to be as revolutionary for humanity as the first caveman’s discovery and utilization of fire.” (Daily Mirror) If you’ve ever felt there was something holding you back in life, ruining your plans and stopping you from being who you want to be, you were right. The fact is, there is a single source of all your problems, stress, unhappiness and self-doubt. It’s called the reactive mind —the hidden part of your mind that stores all painful experiences, then uses them against you. With Dianetics, you can learn to control your reactive mind—freeing you to live an extraordinary life and be your true self. Don’t live with insecurity, negative thoughts, depression and irrational behavior. Use Dianetics to take control of your future. Key discoveries contained in Dianetics: Start the adventure—of you. Buy and read Dianetics: The Modern Science of Mental Health.

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Dan Olsen

The missing manual on how to apply Lean Startup to build products that customers love"The Lean Product Playbook" is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: - Determine your target customers - Identify underserved customer needs - Create a winning product strategy - Decide on your Minimally Viable Product (MVP) - Design your MVP prototypeTest your MVP with customers - Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find "The Lean Product Playbook" an indispensable, hands-on resource.