Categories
Communication Studies
Digital Media Production for Beginners
Julia V. Griffey
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption. Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites. Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario. After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
Routledge Handbook of the Influence Industry
Emma Louise Briant, Vian Bakir
This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term ‘influence’ here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience’s emotions, ideas and behaviors in order to advance a state or non-state actor’s objectives –increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism.
Intersectionality, Political Economy, and Media
Carolyn M. Byerly
This textbook considers the critical relationship between gender, race and class and the political economy of media, providing an accessible introduction for students. Carolyn M. Byerly integrates gender, race, and class analysis in posing an intersectional political economy of media theory, and demonstrates how that theory applies in examining communication laws, policies, technology, and other aspects of media today. By synthesizing feminist and critical race theories with more traditional class analysis, this book offers a unified approach to examining the media. Individual chapters delve into communication policy, ownership, governance, labor, and technology issues, with a concluding chapter that explores future research. The book situates citizen challenges to the media’s control by a small power elite within a dialectic of struggle and highlights specific campaigns that have pursued successful policy and media reform. Several short case studies by other authors illustrate how an intersectional theory of critical political economy investigation can be undertaken. This is a key text for undergraduate and graduate media and communication courses such as Media and Society, Political Economy of Media, Gender, Race and Media, Research Methods, and more. It will also appeal to social science classes such as Media Sociology, Labor Studies, and Political Economy Research.
Futures of Journalism: Technology-stimulated Evolution in the Audience-News Media Relationship
Anthony Ridge-Newman
This book examines how technologies are changing, will change, or could change the relationship between audiences and news media. It highlights how novel technologies could have fundamental implications for the way that news media interact with wider society. The book comprises of four thematic parts. Firstly, it focuses on the impact of technological development on the news media business, exploring how news media uses new technologies to improve their sustainability. Secondly, it considers the ethical dilemmas that arise when audience-news media relationships are transformed by technological development. The third part of the book approaches the effects of novel technologies from the journalists’ how do new technologies intervene in the audience-news media relationship through journalistic work? Finally, the fourth part dissects the ways new technologies can impact audience-news media relationships through transforming audience agency, audience preferences and news media’s understanding of them.