What are the key findings from the studies on people's perceptions of online experiences, particularly regarding data ownership, trust, and privacy?

The studies on people's perceptions of online experiences reveal several key findings:

  1. Data Ownership: Participants often felt they owned digital content they downloaded or streamed, but this sense of ownership diminished when considering the Amazon 1984 Kindle case, suggesting a discrepancy between virtual and physical ownership perceptions.

  2. Trust: Trust in tech giants handling personal data varied little with social media usage frequency, indicating trust issues are not solely related to engagement levels. However, trust in data handling was strongly correlated with the perceived safety of data when using data protection tools.

  3. Privacy: Participants were generally uncomfortable with government surveillance and social media giants accessing their data, highlighting concerns about privacy in the digital age. The study also suggested that exposure to the consequences of data misuse could motivate individuals to care more about their online privacy.

  4. Accountability: Participants emphasized the need for better governance, technical safeguards, and awareness to protect privacy online, indicating a desire for more accountability in the digital ecosystem.

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