Full size book cover of Artificial Intelligence and Transforming Digital Marketing}

Artificial Intelligence and Transforming Digital Marketing

Allam Hamdan, Esra Saleh Aldhaen

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Publisher

Springer

Publication Date

10/4/2023

ISBN

9783031358272

Pages

1208

Categories

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