c:I[5808,["173","static/chunks/173-1a4bd29b66079ae8.js","107","static/chunks/107-46e7c6933df1d959.js","206","static/chunks/206-e1dd111232a15e24.js","350","static/chunks/app/author/%5Bid%5D/page-12067c059dbbe9dc.js"],"default"] d:I[7970,["173","static/chunks/173-1a4bd29b66079ae8.js","107","static/chunks/107-46e7c6933df1d959.js","206","static/chunks/206-e1dd111232a15e24.js","350","static/chunks/app/author/%5Bid%5D/page-12067c059dbbe9dc.js"],"Image"] e:I[7682,["173","static/chunks/173-1a4bd29b66079ae8.js","107","static/chunks/107-46e7c6933df1d959.js","206","static/chunks/206-e1dd111232a15e24.js","350","static/chunks/app/author/%5Bid%5D/page-12067c059dbbe9dc.js"],"default"] f:I[7268,["173","static/chunks/173-1a4bd29b66079ae8.js","107","static/chunks/107-46e7c6933df1d959.js","206","static/chunks/206-e1dd111232a15e24.js","350","static/chunks/app/author/%5Bid%5D/page-12067c059dbbe9dc.js"],"default"] 10:T5ad,Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.

Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.

During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity.

In this book, Perkins lays out this new approach that shows you how to

· harness the combined power of brand stability and startup agility,

· challenge your assumptions and embrace innovative ways of thinking and working,

· prepare to weather the crises your organizatio

Lauren Perkins

Books by Lauren Perkins

Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility